If you’re looking to sell your business and you don’t want customer complaints to damage your chances with a potential buyer, RTA Business would advise you take a leaf out of 02’s book.
RTA Business: Complaints are a Minefield
Throughout the years RTA Business has built a reputation for brokering the best possible deal we can for you, when you decide it’s time to sell your business. Come to us for help getting the sale through and you’ll have all the experience you need on your side to sell your company off for a huge profit.
Our experience has taught us what buyers are, and more importantly are not, looking for. Complaints comes top of the list for the latter. They indicate a faulty product, a sub-standard service and a headache that most buyers will just think isn’t worth the hassle. Those that do, will use it as an excuse to undervalue your business.
Honey is Sweeter than Vinegar
That’s why you need to make sure that you get complaints under control as soon as possible. You may think that one person with one voice can’t shout that loudly, but with modern social media on their side, one voice can echo around the world and damage your reputation, along with your bottom line, forever.
There are many ways you can handle complaints, but want some RTA Business complaints advice? We say that you should remember the phrase ‘honey is sweeter than vinegar’ and handle it by being nice. Take a leaf out of O2’s Book.
O2: A Case Study in How to Handle Business Complaints
The BBC featured an article on the power of the Twitter complaint and spoke to expert David Schneider, who runs social media consultancy That Lot. He spoke of a Twitter campaign that was provoked by an outage on the O2 network.
He then praised the way 02 handled the Twitter complaints campaign, saying that: “They happened to have a very skilful, self-deprecating, humorous person on their Twitter feed at that time who dealt with the abuse in a very amusing way.”
An Amazing PR Opportunity
Can you believe it, they got complaints and actually turned them into good press! It made 02 look good and negated the bad press that could have been generated by the dreaded viral Twitter complaints campaign. If you’re looking to make sure that complaints don’t effect the sale of your business, follow O2’s amazing example!