RTA Business Complaints Advice: Handle Customer Complaints like O2

If you’re looking to sell your business and you don’t want customer complaints to damage your chances with a potential buyer, RTA Business would advise you take a leaf out of 02’s book.

RTA Business: Complaints are a Minefield

Throughout the years RTA Business has built a reputation for brokering the best possible deal we can for you, when you decide it’s time to sell your business. Come to us for help getting the sale through and you’ll have all the experience you need on your side to sell your company off for a huge profit.

Our experience has taught us what buyers are, and more importantly are not, looking for. Complaints comes top of the list for the latter. They indicate a faulty product, a sub-standard service and a headache that most buyers will just think isn’t worth the hassle. Those that do, will use it as an excuse to undervalue your business.

Honey is Sweeter than Vinegar

That’s why you need to make sure that you get complaints under control as soon as possible. You may think that one person with one voice can’t shout that loudly, but with modern social media on their side, one voice can echo around the world and damage your reputation, along with your bottom line, forever.

There are many ways you can handle complaints, but want some RTA Business complaints advice? We say that you should remember the phrase ‘honey is sweeter than vinegar’ and handle it by being nice. Take a leaf out of O2’s Book.

O2: A Case Study in How to Handle Business Complaints

The BBC featured an article on the power of the Twitter complaint and spoke to expert David Schneider, who runs social media consultancy That Lot. He spoke of a Twitter campaign that was provoked by an outage on the O2 network.

He then praised the way 02 handled the Twitter complaints campaign, saying that: “They happened to have a very skilful, self-deprecating, humorous person on their Twitter feed at that time who dealt with the abuse in a very amusing way.”

An Amazing PR Opportunity

Can you believe it, they got complaints and actually turned them into good press! It made 02 look good and negated the bad press that could have been generated by the dreaded viral Twitter complaints campaign. If you’re looking to make sure that complaints don’t effect the sale of your business, follow O2’s amazing example!


UK Brand Burberry Sees Strong Growth

In business news this week UK brand Burberry has reported strong growth across the board. What does this say about the state of UK business as we enter 2014?

RTA Business Consultants has learned that UK brand Burberry has seen its shares rise significantly on the back of strong sales over the Christmas season and rising interests in the Asia-Pacific market.

At the time of writing Burberry shares have risen by an impressive 6%. The UK fashion brand has primarily pointed to stronger sales over the Christmas period for the rise in its share prices.

UK business as a whole had a rocky Christmas season. Traditionally the most lucrative time of year, popular retailers such as Tesco and Morrison’s in store sales took a dip over the period. However companies across the board saw rise in online sales.

Burberry was one of these companies. The brand reported revenues of £528 million for the last three months of 2013, up 14% on 2012. The Guardian reported departing CEO Angela Ahrendts commenting on these stronger sales figures.

She said that “this performance reflects continuing strong brand momentum and our team’s intense focus on retail execution, supported by a planned increase in investment in marketing, customer service offline and online and our retail portfolio.”

Furthermore the raincoat maker saw significant financial gains in the Asia-Pacific market. Notably they opened two new stores in the lucrative China market last year. The BBC reported that Ahrendts said that the Asia-Pacific region had seen “double-digit comparable sales growth” for the company, compared to single digit growth figures in other regions.

In light of both of these revelations, it is not surprising that Burberry rose by 6%. They have shown here that not only can they handle increasingly popular online platforms, but they also have the ability to capitalise on increasingly lucrative markets in the Asia- Pacific region such as China.

At RTA Business this acts to underscore two key trends in business; the emergence of online retail and the growing importance of China in the global economy. Expect these trends to be ones to watch out for, as they continue altering the industrial global landscape as the year unfolds.